LUNE CROISSANTERie
Set in a warehouse in the backstreets of Fitzroy - Australia’s (some say the world) best croissants are served by sister and brother duo Kate and Cam Reid. Now expanded to five stores and counting, lines that wrap around the corner at every location across Australia to purchase the monthly rotating croissant specials.
We’re proud to have produced some merchandise for Lune, including tea towels, totes and keychains, designed by Sharma Heylen Silvia.
Client Lune Croissant
In collaboration with Sharma Heylen Silvia
What we did
Merch Design
Production
The bespoke tote, coined the “Two Box Tote” was designed to house two Lune boxes and functions as an overnight bag.
The tote features an oversized screen-printed logo on the exterior, internal d-ring for keys, internal zipper pocket with the additional screen print of the Lune hypo-drive.
Constructed from a heavy weight 14oz cotton canvas for sturdiness, this bag becomes the ultimate croissant carrier.
Four tea towels in French flax linen were produced. Each tea towel feature screen print designs inspired by cut pastry sheets of the traditional lune croissant, pain au chocolate and danish.
Each tea towel uses a woven LUNE tag, placed in the top left corner for hanging purposes, and packaged with a kraft belly band.
Included in Lune’s merch range, we produced a double sided keyring in a brushed raw silver finish. The key ring features a recessed detailed logo and a traditional croissant cutting pattern on the reverse.
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