VENEZIANO 20TH ANNIVERSARY

Veneziano celebrates their 20th Anniversary of all things coffee, community and most importantly everyday evolution.

Working alongside Veneziano, together we designed a bespoke range of merchandise that encompasses their evolution and philosophy to celebrate their 20 years.

Pop & Pac designed a 20th anniversary logo designed to celebrate the milestone and be used in conjunction with the merch range.

We produced the following merch:

Crew Neck Sweatshirt
Pocket T-shirt
Tote Bag
Two Embroidered Dad Caps
Enamel Camping mug
Tea Towel
Leather Keychain
Enamel Pins

Client Veneziano Coffee Roasters
20th Anniversary Logo by Pop & Pac
Lifestyle photos provided by Veneziano Coffee Roasters

What we did
Product Development
Range design
Production

The range was inspired around the brand's ribbon motif used in their packaging. This was developed into custom striped jacquard webbing in the brand’s blue colour palette. This webbing was produced from 100% cotton in six colours.

Due to the high minimums required to produce custom jacquard webbing, we got creative and wove the ribbon detail into feature elements within the full merchandise range.

We developed the custom crew neck sweater which features the jacquard webbing sewn down each sleeve. The front features embroidered detail featuring a custom 20th Anniversary logo, designed by Pop & Pac.

The t-shirt was designed as a unisex fit in an inclusive size range. Featuring a front chest pocket, we included the webbing as a pocket branded detail.

Due to the high minimums required to produce custom jacquard webbing, we got creative and wove the ribbon detail to feature within the full merchandise range.

A low profile dad cap was produced in two colourways features the 20th Anniversary logo front embroidery and rear embroidery. The custom jacquard webbing features as a back detail.

Veneziano M.A.D.E. (Make, Achieve, Discover, Evolve) messaging was screen printed on french flax linen, using the 20th Anniversary jacquard webbing as a corner hang tag.

A digital print of the 20th anniversary logo and custom stripe pattern wraps around the front centre of the enamel mug to highlight Veneziano’s branding, the logo can be viewed from either position the mug is held.

A collection of enamel pins were created featuring the Veneziano wing. The pins were produced in a variety of colours with an etched logo on the back.